Wise And Leading the Way

 

 Ellenton Retail Associate Heather Wise (above) displays a winning smile and a Small Business Brochure, both tools she uses when speaking with customers about Postal Service products and services.  Wise never misses an opportunity to inform customers about Every Door Direct Mail (EDDM), a service that allows businesses to send direct mailings to specific audiences.

“I keep an EDDM brochure handy at all times when I’m at the retail window. It has all the information I need to guide and assist the business customer who is a potential lead,” Wise says. In addition to delivering excellent service at the retail counter, Wise looks for opportunities to promote USPS products when she’s out and about.  In FY18, she submitted leads through the Clerks Care program that resulted in $1,974,134 in new revenue.  “Leads are everywhere,” said a smiling Wise.